The total number of different people or households exposed to an advertising schedule during a given time is known as

Related MCQs

• _______________ the number of people or households who are exposed to a medium.
• The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
• An increased schedule of advertising above normal levels during peak selling periods is known as
• Generic advertising, also known as _______________demand advertising.
• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• ____________ is a period of time during which there is no advertising activity.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• PACT principles of advertising was given by
• ____________ is used in outdoor advertising to refer to the number of billboards used in one display.