The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.

Related MCQs

• Total coverage by television and radio of a given geographic area is _________.
• The total number of different people or households exposed to an advertising schedule during a given time is known as
• ____________ is used in outdoor advertising to refer to the number of billboards used in one display.
• _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.
• Television advertising that include a telephone numeral for ordering is an example of__________.
• Which television Network started selling advertising sponsors?
• Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.