_____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.

Related MCQs

• ________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• _________ is two or more oversize pages that fold out from the magazine.
• The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'.
• A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
• __________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell
• Dividing the market based on age, income, gender, educational qualification is known as
• Perceptual mapping is based on __________________.
• _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
• PACT principles of advertising was given by