Russel H colley pioneered the approach called DAGMAR which stands for

Related MCQs

• The specific approach advertisers use to communicate about the products to satisfy customer needs is
• ABC stands for __________.
• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• ________ is also called as logo.
• A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
• _______________ is called the Mecca of rural advertising.
• The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as
• Which among the following is a Pull Strategy?
• Which among the following is not a mechanical test?
• Which of the following is more of personal medium of advertisement?