_______________is a well known promotion and advertising research firm in the US with global services.

Related MCQs

• A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• Research plays a critical role in advertising ______________.
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• The creative point in advertising where the search for a "big idea " takes pace is known as
• An increased schedule of advertising above normal levels during peak selling periods is known as
• A printed information form listing a publications advertising rates is known as