![Mcqmate logo](https://mcqmate.com/public/images/logos/logo-black.png)
![Mcqmate logo](https://mcqmate.com/public/images/logos/logo-white.png)
McqMate
Q. |
Degree to which a consumer purchases a certain brand without considering alternatives is ____________. |
A. | brand equity. |
B. | brand loyalty. |
C. | brand positioning. |
D. | brand identity. |
Answer» B. brand loyalty. |
View all MCQs in
Advertising and Sales PromotionNo comments yet