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Q. |
Although firm infrastructure is quite frequently viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following except: |
A. | negotiating and maintaining ongoing relations with regulatory bodies |
B. | marketing expertise increasing a firm's revenues and enabling it to enter new markets. |
C. | effective information systems contributing significantly to a firm's overall cost leadership strategy. |
D. | top management providing a key role in collaborating with important customers. |
Answer» B. marketing expertise increasing a firm's revenues and enabling it to enter new markets. |
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