Q.

Although firm infrastructure is quite frequently viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following except:

A. negotiating and maintaining ongoing relations with regulatory bodies
B. marketing expertise increasing a firm's revenues and enabling it to enter new markets.
C. effective information systems contributing significantly to a firm's overall cost leadership strategy.
D. top management providing a key role in collaborating with important customers.
Answer» B. marketing expertise increasing a firm's revenues and enabling it to enter new markets.

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