The
                                      
      model describes how to create intense, activity loyalty relationships with customers.

Related MCQs

• In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?
• Brand feelings are customers
• This is a scenario in which the customers have too limited a awareness of the brand.
• Marketers often use the term_________________to cover various groupings of customers
• ___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.
• Marketers often use the term__________to cover various groupings of customers.
• Customers' ___________have become the order of the day.
• customers can themselves become publishers, choosing to share what they have received with their social networks________________.
• One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing______________.
• Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean