___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.

Related MCQs

• …………………includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
• Brand feelings are customers
• This is a scenario in which the customers have too limited a awareness of the brand.
• The                                              model describes how to create intense, activity loyalty relationships with customers.
• Marketers often use the term_________________to cover various groupings of customers
• Marketers often use the term__________to cover various groupings of customers.
• Customers' ___________have become the order of the day.
• customers can themselves become publishers, choosing to share what they have received with their social networks________________.