targets are those who have the power to affect the changes the campaign calls for .

Related MCQs

•                 is the average number of exposers amongst those who have been reached or have seen the ad atlest once.
• The job of is to determine the best combination of media to achieve the marketing campaign.
• Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time.
• The talking newspaper innovative ad campaign was conceived by the Mudra Group for ______________.
• Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.
• Media has four main characteristics; speed, reach, power & _.
• e-Tailing will have to co-exist with __________ retailing.
• Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context.
• Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles.
• Customers'______________ have become the order of the day.