is the average number of exposers amongst those who have been reached or have seen the ad atlest once.

Related MCQs

•             number of unduplicated individuals or households reached by an advertising medium over a particular period.
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
•               is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used.
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
• Media scheduling is a very next managerial task, once the _______ is developed
•                 targets are those who have the power to affect the changes the campaign calls for .
• Reach of newspaper is seen through _____