A consumer must plan to act in a desired manner is also known as                 

Related MCQs

• A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________.
•                      is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.
• ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
• Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• Every media plan begins with the ______________.
• ______________ describes what you want the media plan to accomplish.
• The implementation of media plan requires ______________.
• Media buying is the _____________of a media plan.
• In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan.