The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column.

Related MCQs

• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Media--------- is a primary goal of advertising media planning and media buying.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• New media is very cost-effective when compared to the traditional media and is highly ______________.
• New media is very cost-effective when compared to the traditional media and is highly-----------------
• With ______________ there is a rise in metrics like cost per like and cost per fan.
• Media Buying refers to buying ______________ in the selected media.