is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used.

Related MCQs

•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
• ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
•             number of unduplicated individuals or households reached by an advertising medium over a particular period.
•                 is the average number of exposers amongst those who have been reached or have seen the ad atlest once.
•             Research will tell you about your target audience's local media habits .
• Broad media class is a for carrying the advertisers message to the target audience.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.