In the a diary with quarter hour times slots across the rows and channels across the column is given to a panel.

Related MCQs

• _____ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.
• _____ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.
• ______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• ---------------refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
• Frequency of ______________describes the number of times that your advertisement appears in the media.
• Frequency of describes the number of times that your advertisement appears in the media.
• The pricing of ______________ advertising could vary across devices and access formats.
• The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column.
• Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:
•                    indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .