Message weight is expressed in terms of gross impressions or rating points.

Related MCQs

• Gross impressions means
• In terms of message-distribution objectives, which of the following is a definition of reach?
• Radio rating services was conductede in
•               relates to consumers responding favorably to the message.
• Broad media class is a for carrying the advertisers message to the target audience.
• ______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience.
• Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages.
• A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________.
• ______________refers to the presentation of an advertising message to a prospective or existing client.
• Distribution of message materials from agency to contracted media is called ______________.