is the process of strategizing, negotiating and purchasing ad placements or inventory.

Related MCQs

• ___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
• ___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
• The _________________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.
• The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning?
• ________________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
• Large organizations create ______________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.
• The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
• Media are the bridges that carry messages back and forth between companies and ______________.
• ______________ are filled with videos, podcasts, Really simple syndication (RSS) feeds for targeted news and information, downloadable images, and presentations.
• ______________ have different expectations and different relationships with companies from which they purchase products and services.