is the study of the effects of the different mass media on social, psychological and physical aspects.

Related MCQs

• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• ______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
• The --------------- of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
• ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
• Media--------- is a primary goal of advertising media planning and media buying.
• The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
• In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
• Media ______________ is a primary goal of advertising media planning and buying.
• New media is very cost-effective when compared to the traditional media and is highly ______________.
• Media ______________is a primary goal of advertising media planning and buying.