Advertising that is under complete control of the advertiser, established medium

Related MCQs

• Advertising that is under complete control of the advertiser, rather than through some established medium
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• Identify the largest advertiser.
• One reason for using magazines as an advertising medium is
• Which of the following statements about the Internet as an advertising medium is true?
• One reason for using magazines as an advertising medium is
• One reason for using radio as an advertising medium is
• The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;
• An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,