An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,

Related MCQs

• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• A broadcast station’s record of its programming is known as;
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• ________ define the task that advertising must do with a specific target audience during a specific period of time.
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• Advertising that is under complete control of the advertiser, established medium
• One reason for using magazines as an advertising medium is
• Advertising that is under complete control of the advertiser, rather than through some established medium