Information and persuasive content can be combined in the form of an appeal to

Related MCQs

• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• Which of the following is not an example of persuasive advertising:
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?
• Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;
• An online ad which moves across the user's screen or floats above the content is,