Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

Related MCQs

• Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• Billboard advertising is most effective for __________ advertising.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• No matter how big the advertising budget, advertising can succeed only if commercials: