Infomercials often resemble other types of television shows, including

Related MCQs

• ________are direct response television commercials which generally include a phone number or website
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
• __________ or out of home advertising is a broad category including many creative and unexpected forms to grab
• _________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."
• The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called,
• In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,
• Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,
• A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,
• Most advertising messages are made up of two types of elements. They are
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?