The consumer’s conscious or unconscious decision to repurchase a brand continually,

Related MCQs

• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.
• What two major communication channels do marketers use to convey their product to consumers?
• _________________ is direct communications with carefully targeted individual consumers to an immediate response
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,