Brand names and identity advertising are methods that advertisers use to encourage consumers to

Related MCQs

• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,
• The speed with which buyers forget about a brand if advertising is NOT seen is called
• Keeping consumers thinking about the product is the objective for which type of advertising?
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.