A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

Related MCQs

• Which type of promotional tool is non-public, immediate, customized, and interactive?
• A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period.
• Promotional material located in and around retail outlets is known as
• What is the name of the promotional tool aimed at building good relations with a company and its publics?
• When a seller of a product requires that its dealers not handle competitors’ products, the seller’s strategy is called:
• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• _______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.
• ___________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
• Sampling is an appropriate strategy for which type of products?