___________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Related MCQs

• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?
• ___________________ is used heavily when introducing a new product category.
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• The consistent preference and /or purchase of one brand in specific product is called:
• _______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.
• When a seller of a product requires that its dealers not handle competitors’ products, the seller’s strategy is called:
• __________ or out of home advertising is a broad category including many creative and unexpected forms to grab
• A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
• A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.