Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

Related MCQs

• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,
• Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• Keeping consumers thinking about the product is the objective for which type of advertising?
• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• What two major communication channels do marketers use to convey their product to consumers?
• _________________ is direct communications with carefully targeted individual consumers to an immediate response