What happens when a firm introduces new product to a market in which it is established?

Related MCQs

• The use of an established brand name in new product categories, what is it?
• When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted?
• Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?
• In which type of market There is no distinction between firm and industry ?
• Which type of advertisement is used at the time of introducing a new product?
• Which one is the Pricing strategy of a new product?
• A series of stages by which a consumer might choose a new product or service. What does it called?
• Charging very low price at the introductory stage of a new product and raising prices gradually.
• New product development stage involves :
• Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market?