Brands add value for both customers and the firm by

Related MCQs

• When the companies combine existing brand with new brands, the brands are called
• The basic objective behind the ………………………… is to add value to the product significantly for winning the customers’ loyalty.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• The short-term benefit given to the customers to attract more customers is called:
• A firm identifies the target market, needs and wants of customers through
• Brands owned and developed by producers are known as
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• Using the names of company’s powerful brands for line extentions is…..
• ……………brands indicate only the product category
• --------= advertisement stresses on comparative features of two brands