The short-term benefit given to the customers to attract more customers is called:

Related MCQs

• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
• According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• Marketing is a process of converting the potential customers into …………..