--------= advertisement stresses on comparative features of two brands

Related MCQs

• When the companies combine existing brand with new brands, the brands are called
• Using the names of company’s powerful brands for line extentions is…..
• Brands owned and developed by producers are known as
• ……………brands indicate only the product category
• Brands add value for both customers and the firm by
• Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
• Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
• When the advertisement is to create an image or reputation of the firm, it is a case of
• A good catchy phrase used and repeated often in an advertisement is --------
• -------type of advertisement is used when the product enters into growth stage of PLC