Using the names of company’s powerful brands for line extentions is…..

Related MCQs

• When the companies combine existing brand with new brands, the brands are called
• The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Brands owned and developed by producers are known as
• ……………brands indicate only the product category
• Brands add value for both customers and the firm by
• --------= advertisement stresses on comparative features of two brands
• Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
• Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing
• The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
• Trading down is a method of product line modification by.