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Q. |
The reason that higher prices may not affect consumer buying is _______________. |
A. | most consumers prefer brand names which have higher prices |
B. | 70% of the total population looks for quality services and is willing to pay higher prices |
C. | consumers believe that higher prices indicate higher quality or prestige . |
D. | most consumers feel that the price is actually affordable |
Answer» C. consumers believe that higher prices indicate higher quality or prestige . |
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