Marketing communications play a critical role in informing consumers about ______ including where they can be purchased and in creating favourable images and perceptions.

Related MCQs

• If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• It is important for marketers to devise communications that offer __________ and are placed in media that consumers in the target market are likely to use
• People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
• People can form different perceptions of the same stimulus because of three perceptual processes. All of the following name these processes except _____.
• People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
• A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?
• One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
• The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
• According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the: