McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media in Journalism (BMM Journalism) .
| 1. |
In _______________ society, the voice of the people forms the crux of any legislation or policy in the land. |
| A. | tribal |
| B. | modern |
| C. | conservative |
| D. | contemporary |
| Answer» B. modern | |
| 2. |
The term ‘__________’ was coined by philosopher John Locke. |
| A. | public opinion |
| B. | propoganda |
| C. | media inluence |
| D. | agenda |
| Answer» A. public opinion | |
| 3. |
Collective evaluations expressed by people on political, social issues, policies, institutions and individuals is called _________________. |
| A. | exit poll |
| B. | feedback |
| C. | public opinion |
| D. | byte |
| Answer» C. public opinion | |
| 4. |
Political scientists and some historians have regarded public opinion as equivalent to the __________________. |
| A. | social discourse |
| B. | political ideology |
| C. | nationalism |
| D. | national will |
| Answer» D. national will | |
| 5. |
____________ work to change policy actively through direct interaction with policymakers. |
| A. | Pressure groups |
| B. | opinion leaders |
| C. | influencers |
| D. | newsmakers |
| Answer» A. Pressure groups | |
| 6. |
Public opinion is important in a democracy because the people are the ultimate source of ___________power. |
| A. | economic |
| B. | political |
| C. | social |
| D. | liberal |
| Answer» B. political | |
| 7. |
Political parties must maintain a certain level of positive public opinion with the help of media to maintain their ____________. |
| A. | status quo |
| B. | brand personality |
| C. | authority |
| D. | power |
| Answer» A. status quo | |
| 8. |
Society is not ___________________________. |
| A. | homogeneous |
| B. | hetrogenous |
| C. | united |
| D. | seperated |
| Answer» A. homogeneous | |
| 9. |
Trump's claim to make a wall on the Mexican border was heavily criticised & opposed by ___________________ Americans. |
| A. | democratics |
| B. | conservative |
| C. | liberal |
| D. | socialist |
| Answer» C. liberal | |
| 10. |
A ________________is drafted by the collective will of the people. |
| A. | bill |
| B. | law |
| C. | policy |
| D. | constitution |
| Answer» D. constitution | |
| 11. |
Conveying positive images of the LGBTQ community via mass media can lead to __________________ change. |
| A. | critical |
| B. | constructive |
| C. | legal |
| D. | ethical |
| Answer» B. constructive | |
| 12. |
Media pervasiveness and press freedom are related to _____________ amongst the youth. |
| A. | human rights |
| B. | moral behaviour |
| C. | liberal attitudes |
| D. | pop culture |
| Answer» C. liberal attitudes | |
| 13. |
According to a July Pew Research Center Survey, 23% of adult users of social media in US changed their opinions on a social or a political issue after reading _______________ on the said medium. |
| A. | liberal media reports |
| B. | influencers opinions |
| C. | viral tweets |
| D. | trump's claims |
| Answer» A. liberal media reports | |
| 14. |
Walter Lippmann’s book 'Public Opinion' was published in the year _____________. |
| A. | 1945 |
| B. | 1922 |
| C. | 1914 |
| D. | 1965 |
| Answer» B. 1922 | |
| 15. |
His book 'Public Opinion' at that time, was considered to be the most persuasive critique of ________________. |
| A. | autocracy |
| B. | monarchy |
| C. | democracy |
| D. | republican parties |
| Answer» C. democracy | |
| 16. |
Most important & popular American philosopher of the era, _________________ at that time gave rave reviews to Lippmann’s book |
| A. | Karl Marx |
| B. | John Dewey |
| C. | Harold Laswell |
| D. | Noam Chomsky |
| Answer» B. John Dewey | |
| 17. |
Most democratic theorists in the 20th century believed that more information would produce a more __________________ |
| A. | active citizenry |
| B. | socialist citizenry |
| C. | independent citizenry |
| D. | informed citizenzry |
| Answer» D. informed citizenzry | |
| 18. |
More information doesn’t necessarily lead to more enlightened ____________________. |
| A. | civic participation |
| B. | political support |
| C. | financial independence |
| D. | social reforms |
| Answer» A. civic participation | |
| 19. |
_________________ once said "News and truth are not the same thing' |
| A. | Walter Lippmann |
| B. | Harold Laswell |
| C. | John Dewey |
| D. | Karl Marx |
| Answer» A. Walter Lippmann | |
| 20. |
Narratives by the ______________reflect biases, experience, ignorance, hopes, confusion. |
| A. | politicians |
| B. | religious leaders |
| C. | newsmakers |
| D. | businessmen |
| Answer» C. newsmakers | |
| 21. |
The ____________________was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet. |
| A. | media influence model |
| B. | propoganda model |
| C. | public opinion model |
| D. | two-step flow model |
| Answer» D. two-step flow model | |
| 22. |
For the research presented in the book _________________, ther researchers studied voters’ decision-making processes during the 1940 U.S. presidential election |
| A. | Media & the masses |
| B. | People's Choice |
| C. | Personal Influence |
| D. | Manufacturing consent |
| Answer» B. People's Choice | |
| 23. |
According to researchers, '_________________' are active media users who collect, interpret, and diffuse the meaning of media messages to less-active media consumers. |
| A. | politcal leaders |
| B. | businessmen |
| C. | opinion leaders |
| D. | religious leaders |
| Answer» C. opinion leaders | |
| 24. |
Thetwo-step flow theory was later developed by Lazarsfeld & Elihu Katz in the book __________________. |
| A. | Personal Influence |
| B. | Manufacturing consent |
| C. | People's Choice |
| D. | Media & the masses |
| Answer» A. Personal Influence | |
| 25. |
According to Lazarsfeld & Katz, people’s reactions to media messages are mediated by __________________ with members of their social environment. |
| A. | individual communication |
| B. | mass communication |
| C. | group communication |
| D. | interpersonal communication |
| Answer» D. interpersonal communication | |
| 26. |
Recent international surveys regarding people’s various sources of information also indicate that people rely much more on _______________ than on personal communication. |
| A. | social groups |
| B. | mass media |
| C. | political leaders |
| D. | religious leaders |
| Answer» B. mass media | |
| 27. |
The Propaganda model of media control was introduced by Noam Chomsky & ___________________. |
| A. | John Dewey |
| B. | Walter Lippmann |
| C. | Edward. S. Herman |
| D. | Harold Laswell |
| Answer» C. Edward. S. Herman | |
| 28. |
The theory of propganda was first introduced in the book ______________________. |
| A. | People's Choice |
| B. | Manufacturing Consent |
| C. | Personal Influence |
| D. | Media & the masses |
| Answer» B. Manufacturing Consent | |
| 29. |
A propaganda model focuses on the inequality of ___________________, and its multilevel effects on mass-media. |
| A. | wealth and power |
| B. | political influence and wealth |
| C. | resources and manpower |
| D. | mass appeal and social quo |
| Answer» A. wealth and power | |
| 30. |
According to theorists, media operates like a business by producing & selling a product instead of doing its primary job of ________________________. |
| A. | being goverment's mouth piece |
| B. | promoting sponsors |
| C. | entertaining people |
| D. | disseminating news |
| Answer» D. disseminating news | |
| 31. |
Agenda setting theory was launched by Maxwell McCombs and _______________________________. |
| A. | Donald L. Shaw |
| B. | Edward. S. Herman |
| C. | Walter Lippmann |
| D. | Noam Chomsky |
| Answer» A. Donald L. Shaw | |
| 32. |
In order to maximize profit newsmakers sacrifice ___________________. |
| A. | good contacts |
| B. | news objectives |
| C. | collaborations |
| D. | sponsorships |
| Answer» B. news objectives | |
| 33. |
Corporate organization who owns media never publishes their_________________. |
| A. | contracts |
| B. | political connections |
| C. | financial details |
| D. | ownership claim |
| Answer» C. financial details | |
| 34. |
________________ play the major role of funding in mass media |
| A. | Advertisements |
| B. | Poltical parties |
| C. | corporate donations |
| D. | public donations |
| Answer» A. Advertisements | |
| 35. |
Absence of advertising will increase the ____________ of media consumption. |
| A. | cost |
| B. | price |
| C. | profit |
| D. | loss |
| Answer» B. price | |
| 36. |
_______________ of the mass media is often modified to favour sponsors & advertisers. |
| A. | Popularity |
| B. | Price |
| C. | Reach |
| D. | Ethics |
| Answer» D. Ethics | |
| 37. |
____________refer to the negative responses to the statement or programme published or broadcasted. |
| A. | Criticsm |
| B. | Rumours |
| C. | Flaks |
| D. | Reviews |
| Answer» C. Flaks | |
| 38. |
The process to use the influence of media to make people give importance to certain news stories over others is called _________________. |
| A. | media ethics |
| B. | agenda setting theory |
| C. | news policy |
| D. | public interest |
| Answer» B. agenda setting theory | |
| 39. |
___________________explains how people use the media for their own need. |
| A. | Persuasive theory |
| B. | Propoganda Theory |
| C. | public opinion model |
| D. | Users & gratification theory |
| Answer» D. Users & gratification theory | |
| 40. |
_____________________ states that the audience is passive. |
| A. | media influence model |
| B. | Magic Bullet theory |
| C. | two-step flow model |
| D. | propoganda model |
| Answer» B. Magic Bullet theory | |
| 41. |
The Uses and Gratification theory has a __________________approach. |
| A. | user/audience-centered |
| B. | media-centric |
| C. | policy-centric |
| D. | feedback-centric |
| Answer» A. user/audience-centered | |
| 42. |
_______________________ is defined as people's use media for acquiring knowledge, information, facts. |
| A. | Essential needs |
| B. | Academic needs |
| C. | Cognitive needs |
| D. | Civic needs |
| Answer» C. Cognitive needs | |
| 43. |
When people use media to satisfy their emotional release is called as ____________________. |
| A. | cognitive needs |
| B. | civic needs |
| C. | essential needs |
| D. | affective needs |
| Answer» D. affective needs | |
| 44. |
Personal integrative needs is also called as _____________________ |
| A. | self-esteem need |
| B. | cognitive needs |
| C. | essential needs |
| D. | cognitive needs |
| Answer» A. self-esteem need | |
| 45. |
Media consumption is also a form of ________________ for the masses. |
| A. | psychological connect |
| B. | escapism |
| C. | entertainment |
| D. | human interest |
| Answer» B. escapism | |
| 46. |
Personal integrative needs are _____________ in nature. |
| A. | subjective |
| B. | private |
| C. | social |
| D. | emotional |
| Answer» A. subjective | |
| 47. |
___________________brings in more viewers |
| A. | Realistic portrayal |
| B. | Debates |
| C. | Sensationalism |
| D. | Emotional news |
| Answer» C. Sensationalism | |
| 48. |
The uses and gratification theory does not bring into consideration the of the media. |
| A. | economy |
| B. | power |
| C. | reach |
| D. | connect |
| Answer» B. power | |
| 49. |
Arab Spring Uprising got everyone's attention of activism originating on ______________________. |
| A. | social media |
| B. | social groups |
| C. | political groups |
| D. | academic groups |
| Answer» A. social media | |
| 50. |
Violent and political unrest in Syria has brought increased attention to the role of _______________________. |
| A. | Twitter revolution |
| B. | goverment change |
| C. | interational relations |
| D. | citizen journalism |
| Answer» D. citizen journalism | |
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