The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Related MCQs

• Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?
• Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
• Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.
• A series of actions that media planners take to attain the media objectives
• Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
• . Which of the following best identifies how marketing must be understood today?
• The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:
• The process of purchasing space in a media is