Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Related MCQs

• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
• Which among the following is not an essential of advertising appeal?
• Which among the following is not an objective of advertising research?
• The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
• An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
• The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.
• A series of actions that media planners take to attain the media objectives
• All of the following methods are used for evaluating advertising effectiveness EXCEPT:
• Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.