__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Related MCQs

• A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?
• The reduction in the price of a product for a short span of time is known as___________
• If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?
• Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
• Which stage of the product lifecycle is marked by falling costs and rising revenues?
• The strategy that encourages dealers and distributors to sell a product is known as
• A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Searching and identifying potential buyers for a product is ___