__________ is used heavily when introducing a new product category.

Related MCQs

• The usual source for new products is_____.
• Selling the same product at different prices is known as________.
• Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
• Which stage of the product lifecycle is marked by falling costs and rising revenues?
• A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.
• The following are all major stages of a product life cycle except_____.
• The strategy that encourages dealers and distributors to sell a product is known as
• Creating image of product in the minds of target group is called
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.