A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Related MCQs

• Consumer promotion, trade promotion and ____ are the three forms of sales promotion
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• The sales promotion strategy which concentrates on the middlemen and consumers is known as______________
• A pull sales promotion strategy concentrates on the __________
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
• Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
• Two main components of sales promotion are ______.
• Sales persons who want for the sales to come to them is known as
• Which among the following is an example of Trade promotion?