____________ is a measure of attachment that a consumer has to a brand.

Related MCQs

• A brand is a _______.
• The additional amount of money consumers are willing to pay for a brand is known as ___
• Consumer promotion, trade promotion and ____ are the three forms of sales promotion
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• The central theme of an advertisement that motivates the consumer to make a purchase decision is?
• Communication activities which provide incentives to consumer is known as_________
• A consumer contest is an example of _____.
• The direct channel has the limitation of _____.
• ________________ is a marketing channel that has no intermediary levels.