The choice of media will depend to a large extent upon the size of

Related MCQs

• Media planning process for determining the most ______ of media for achieving a set of media objectives
• In general, newspaper offers __________ as a media choice.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______ media is the oldest media form.
• media decision about the timing, continuity & size of the ads are _____ decisions.
• Media ________ decisions are the decisions about the timing, continuity and size of the ads.
• _____ is the size of the advertisement the company runs in the selected media vehicle.
• Media Planning helps to allocate