They can be classified in terms of age, income, occupation & other variable.

Related MCQs

• Audience informaton like age, occupation, marital status consist of _______.
• It is expressed in terms of gross impressions or GRPs
• __________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc
• _____ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• If media planners want to market products _______, they will select all-India newspapers and magazines.
• They have to see how strong a product is in a particular geographical region and
• The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.