They have to see how strong a product is in a particular geographical region and

Related MCQs

• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• _____ isdegree to which a particular brand is associated with the general product category .
• The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm
• ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.
• _____________measures the sales strength of a brand in a particular area.
• It refers to total advertising required during a particular period.
• The ______   measures the sales strength of a brand in a particular area.
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
• ______ refers to the combination of advertising channels that are used in the promotion of particular goods or services.
• If media planners want to market products _______, they will select all-India newspapers and magazines.