__________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc

Related MCQs

• _____ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• ___________ decisions are the decisions about timing, continuity and size of ads.
• Media ________ decisions are the decisions about the timing, continuity and size of the ads.
• media decision about the timing, continuity & size of the ads are _____ decisions.
• “The ideal time and place at which consumers of a product or service can be reached with an advertising message.”
• _____________ exist primarily to deliver message content- entertainment, information and advertisements to a vast audience.