Placing media throughout the year with equal weight in each month

Related MCQs

• _________ is the method used for placing media throughout the year with equal weight in each month.
• _______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• _____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______ media is the oldest media form.
• The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe