_______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.

Related MCQs

• Placing media throughout the year with equal weight in each month
• _________ is the method used for placing media throughout the year with equal weight in each month.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy
• When an ad is run in the media for a long period without any gap, we are using ______ scheduling.
• A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
• Media planners also perform the actual media _____.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______ media is the oldest media form.