This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details

Related MCQs

• _____ order gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details preparatory to the publishing of the ad.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______ is the the document or flow chart which details the tactics used to accomplish your media objectives.
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• The ability of the media to adapt to changing and specific needs of advertisers is
• _____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.
• The ad material in magazines need to be submitted much in advance because a magazine requires elaborate production plan, this is called as ______ time
• An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement.
• If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)
• If the rate per square cm of TOI is Rs 4800, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)