The ability of the media to adapt to changing and specific needs of advertisers is

Related MCQs

• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• When national advertisers buy airtime from local or regional television stations, it Is called as
• Media planners also perform the actual media _____.
• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• ______ media is the oldest media form.
• _____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.
• ____________ is the process of identifying and selecting media outlets- mianly newspapers, magazines, websites, TV and radio.
• If media planners want to market products _______, they will select all-India newspapers and magazines.